Free AEO Audit
Is your insurance agency
visible to AI search?
Find out in about thirty seconds. We read your live site the way ChatGPT, Perplexity, and Google's AI Overviews do, then score what they can actually cite.
This is a deep read. We crawl your pages, map your local ranking, check every tracker against consent, and score AI-engine citation readiness. It keeps running if you leave.
Updated July 14, 2026
What the score means
What is an AEO Audit, and what is it actually measuring?
An AEO Audit measures whether AI answer engines can read, trust, and cite your insurance agency's website. AEO stands for Answer Engine Optimization: the practice of structuring a page so that ChatGPT, Perplexity, Google's AI Overviews, and Copilot can pull a clean, quotable answer from it and name you as the source. Our audit reads your live pages the same way those engines do, scores five categories that decide citation, and emails you a full report with a fix list.
Traditional SEO asks a narrower question: where does this page rank on a list of blue links. AEO asks the question buyers now ask a machine: when someone types "best Medicare agent near me" or "who can help me with an ACA subsidy" into an AI assistant, does the model have enough structured, trustworthy, machine-readable evidence to put your name in the answer. Those are different tests. A site can rank on page one of Google and still be invisible inside the answer an AI writes on top of that same search. The Audit tells you which of the two you are.
Why it matters now
Why does AI visibility decide whether an agency gets found?
Because the answer is replacing the search result. When a prospect asks an AI assistant for a Medicare, ACA, or life agent, the model returns a short, spoken-sounding shortlist, not ten links to scroll through. If your site is not legible to that model, you are not in the shortlist, and the prospect never learns you exist. This is the exact moment of decision, and it now happens inside a chat window before anyone visits a website at all.
The mechanics are unforgiving. AI engines cite the sources they can parse with confidence: pages with clear answers near the top, question-and-answer structure, real author and organization signals, and machine-readable schema. A beautiful agency site with none of that reads to a model as an empty room. The agencies winning citations are not always the biggest. They are the ones whose sites were built, or rebuilt, to be quotable.
What we score
What does the AEO Audit check on your site?
The audit scores five categories, the same five signals AI answer engines weigh before they cite a page. Each one is graded against benchmarks drawn from our research across 56,609 insurance agency websites, so your score is relative to what the field actually does, not an abstract ideal.
- 01Content depth & answers
Do your pages answer the real questions a Medicare, ACA, or life prospect asks, and do they front-load the answer so a model can lift it cleanly. Thin, sales-only pages score low because there is nothing quotable to pull.
- 02Question & answer structure
Whether your content is shaped as explicit questions with direct answers, the format AI engines prefer so they do not have to guess your meaning from long paragraphs. This is where most agency sites leave the most points on the table.
- 03E-E-A-T & trust signals
Experience, Expertise, Authoritativeness, and Trust: named authors, an organization identity, licensing and credentials, and a clear about page. Models weigh who is behind a claim, especially on health and money topics they treat with extra caution.
- 04Schema & structured data
Whether your pages carry the machine-readable schema.org markup that tells an engine exactly what it is reading: the organization, the service, the FAQs, and the authoritative datasets you cite. No schema means the model is left to infer, and inference loses to certainty.
- 05Technical & agentic readiness
The plumbing: SSL and secure delivery, crawlability, page speed, and whether AI crawlers are allowed in rather than blocked. We also check the 2026 layer, an llms.txt file and agent-callable tooling, that makes a site usable by an agent, not just readable.
The full report also runs a local ranking map, checks every tracker against consent, and flags AI crawlers that are being blocked at the robots or firewall layer. Benchmarks reflect our research base of 56,609 audited agency websites.
How the read works
How do we read your site in about thirty seconds?
We do not fill in a checklist by hand. The Audit fetches your live pages, parses them the way an answer engine does, and scores each category in real time. Here is the order it runs in.
We confirm the site loads over a valid SSL certificate, resolves cleanly, and serves pages fast enough that a crawler will finish. A site that stalls or fails here rarely gets cited, because the engine gives up before it reads.
We crawl your key pages and grade content depth, answer placement, and question-and-answer structure against the field benchmarks. This is the largest share of the score, because it is what a model actually quotes.
We read your author and organization signals, then parse the page for schema.org structured data: organization, service, FAQ, and any authoritative datasets you reference. Present and valid scores; missing or broken does not.
We check whether AI crawlers are welcome, whether an llms.txt file exists, and whether agent-callable tooling is exposed. Then we assemble your five category scores and email the full report with your login.
Who runs it
Who built this audit, and why should you trust the score?
Strategic AI Architects builds AI and marketing systems for insurance agency owners. The Audit was built by people who have sat on your side of the desk. Our founder, Mike Moore, is a licensed insurance agent who grew a one-million-dollar-per-year ACA book before spending years as a market maker at the CBOE, CFE, and CBOT. The scoring is not a hunch. It is calibrated against real data.
We have audited 56,609 agency websites, enriched more than 993,000 leads, and we serve agents across 14 states. That research base is what your five category scores are measured against, so a strong score means strong relative to the agencies you actually compete with for the answer.
Data is the difference
The same standard we score your site against is the one we build to. Our agentic system, Ambrose, is wired to 43 government data spokes and trained on more than 11 million public records, so the pages we build cite authoritative CMS and government data that AI engines are built to trust.
After the score
You have your score. What do you do with it?
The Audit is free and it is honest, which means it will show you gaps. The point is not to feel bad about a number. It is to know exactly what an AI engine cannot cite yet, and to fix the highest-impact items first. There are two paths, depending on what your report finds.
Up to Code
If your report flags trackers firing before consent on health and Medicare pages, that is a compliance exposure, not just a score. Up to Code moves your site to server-side, consent-gated tracking, rewrites the privacy policy to match, and rebuilds your pages schema-complete. $5,997 build + $197/mo.
See the remediation →Digital Foundation
If the gap is depth, structure, and schema, Digital Foundation gives you a site built to be cited from day one: the three-schema standard, answer-first content, and agentic readiness on every page. $497/mo, or $997/mo for Digital Foundation Plus.
See what's included →Prefer to learn the standard yourself first? The Tech Savvy Insurance Agents community is $97/mo and walks through the same playbook we build to. The free Audit stands on its own with no obligation either way.
FAQ
What agency owners ask about the AEO Audit
What is AEO, and how is it different from SEO?
Is the AEO Audit really free?
What exactly does the audit score?
How long does it take, and do I have to wait on the page?
Do you sell insurance, or is this pitching me a plan?
What should I do with a low score?
See what AI can cite. Then decide.
Run the free AEO Audit above, or talk it through with us. We will read your exposure on the call, no deck and no pitch. Call (312) 933-7021 or book a time.