Strategic AI Architects
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About

We've been on your side of the table.

Strategic AI Architects builds AI visibility, answer engine optimization, and agentic infrastructure for insurance agencies. It was founded by a licensed producer who grew a $1M ACA book before he wrote a line of code, so the work is built from the agent's chair, not the marketer's deck.

By the Strategic AI Architects Data Desk · Sioux Falls, South Dakota

Updated July 14, 2026

Mike Moore, founder of Strategic AI Architects
Mike Moore · Founder

Strategic AI Architects was founded by Mike Moore. He started out as a CBOE/CFE/CBOT market maker, but the part that matters to you started in 2017: he got his insurance license and grew his own ACA book past $1 million a year in production as a personal producer. Then he started building the technology that agencies now use to get found by Google, cited by AI, and called by clients.

That's the difference: we're not marketers who discovered insurance, we're an insurance producer who learned to build. We've sat in your chair, so the thesis is simple: agencies that get cited by AI in the next five years win. We build that, from a $97 per month community all the way to Ambrose, the custom AI infrastructure you own.

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$1M+personal ACA book built
56,609agency sites audited
993Kleads enriched
749programmatic pages shipped
11M+records trained on

Methodology: figures are pulled from our internal systems as of July 2026. Site audits come from our AEO audit engine's crawl log of U.S. insurance agency websites, lead counts from our enrichment database, and record counts from the public and licensed datasets (CMS, HealthCare.gov, U.S. Census, NPI) our models are trained on. Verification available on request via our contact page.

Who we are

Who founded Strategic AI Architects, and why should an agency trust them?

Strategic AI Architects was founded by Mike Moore, a licensed insurance producer who built a personal ACA book past $1 million a year in production before building the AI and search technology the company sells today. The short version: the person designing your visibility systems has personally quoted, sold, and serviced the exact plans your clients buy.

Before insurance, Mike spent years as a market maker on the CBOE, CFE, and CBOT trading floors, pricing risk in real time in markets where speed and clean data decided who won and who blew up. That background matters more than it sounds. Answer engines are a market too: attention is the asset, structured data is the edge, and the agencies that are legible to machines get quoted while everyone else gets skipped. In 2017 he earned his insurance license and spent the next several years across the kitchen table from Medicare, ACA, and life clients, watching firsthand how real people search, compare, and decide. Every product we ship still passes one test: would this have made my own agency easier to find, easier to trust, and easier to buy from?

That is why our content is authored at the organization level, under the Strategic AI Architects Data Desk, rather than ghost-written under a single name. For regulated topics like Medicare and ACA, organization-level authorship, cited sources, and verifiable track record are the signals that AI engines and search engines weigh when they decide who to trust and quote. We hold ourselves to the same standard we build for clients.

Our story

How did Strategic AI Architects start?

Strategic AI Architects started as a producer's problem, not a marketer's pitch. Mike Moore spent years quoting families before he ever wrote code, and when AI engines started answering insurance questions directly, he saw the shift coming for every agency and began building the technology to survive it.

The path from trading floor to agentic infrastructure was not a straight line. It was a sequence, each stage feeding the next.

The floors

Market maker on the CBOE, CFE, and CBOT. Learned to price risk in real time and to trust structured data over gut feel.

2017

Earned an insurance license and started producing. Medicare, ACA, and life, one client at a time.

The book

Grew a personal ACA book past $1 million a year in production, learning exactly how insurance buyers search, compare, and choose.

The shift

Watched AI engines start answering coverage questions directly, and realized most agencies were invisible to the tools replacing Google.

Today

Strategic AI Architects, headquartered in Sioux Falls, South Dakota, with research spanning 56,609 audited agency websites and agents served across 14 states.

How we work

What makes the approach different from a marketing agency?

Everything we recommend has been tested on our own book of business first. We are not selling tactics we read about. We are productizing the exact systems a working producer built to get his own agency found, and then hardened across tens of thousands of other agency sites.

First-hand

Built from the producer's chair

We know why a Medicare shopper abandons a quote, what an ACA family actually types into ChatGPT, and which questions an AEP caller asks before they trust you. That lived experience shapes the pages, schema, and answers we build, so they read like an expert wrote them, because one did.

Evidence-led

Grounded in real data

Our benchmarks come from auditing 56,609 real insurance agency websites and enriching 993,000+ leads, not from opinion. When we say a page needs schema, an llms.txt, and agent-callable tools to get cited, that is what the crawl data across the industry actually shows.

The method is a loop, not a launch. We audit against the same four-pillar AI citation standard we apply to every Mike-owned property: an Article or WebPage schema with organization-level authorship, a FAQPage schema phrased as real search queries, a Dataset schema that credits the exact government source behind any statistic, and site-level agentic readiness so AI assistants can not only read your pages but call your tools. Then we score, fix, re-score, and only publish what passes. It is the difference between a site that looks finished and a site that actually gets quoted.

The work

What does Strategic AI Architects build?

We build the full stack an agency needs to get found by Google, cited by AI engines like ChatGPT and Perplexity, and called by clients. Websites, answer engine optimization, structured data, content pipelines, HIPAA-compliant tracking, and the AI infrastructure behind them, all under one roof.

There is no single product, because agencies are at different stages. There is a ladder, and every rung ships the same underlying engineering.

  • 01
    Tech Savvy Insurance Agents community, $97 per month
    For the agent who wants to do it themselves. The playbooks, templates, and training behind everything else we ship. Join the community.
  • 02
    Digital Foundation, from $497 per month
    The done-for-you presence: an AI-ready, compliant website, weekly AI-optimized content, Google Business Profile management, review harvesting, a 24/7 AI receptionist, and an AI chat widget. Digital Foundation Plus is the same system at $997 per month, publishing more content on one combined bill. See Digital Foundation.
  • 03
    Up to Code, $5,997 build plus $197 per month
    HIPAA website remediation for agencies running pixels on health-adjacent pages: server-side, consent-gated tracking, a rewritten privacy policy, and a rebuilt, schema-complete site. Start with the free AI visibility and HIPAA audit.
  • 04
    Ambrose, custom infrastructure you own
    The agentic AI operating system for insurance. For organizations that want to run their own engine outright rather than rent one. Explore Enterprise.

The engine

What is Ambrose?

Ambrose is the agentic AI operating system for insurance: nine named AI department heads coordinating 19+ modular spokes, all reading from THE BRAIN, our insurance intelligence layer wired to 43 government data spokes and trained on 11M+ public records across all 50 states.

This is not a chatbot bolted onto a template. THE BRAIN pulls live from public sources like CMS, HealthCare.gov, the U.S. Census Bureau, and the Bureau of Labor Statistics, so the content it writes, the calls it answers, the rankings it optimizes, and the reviews it harvests are grounded in real, current data, then it learns from what works. The department heads and spokes are what turn that intelligence into an agency that runs itself. When we say we never undersell Ambrose, we mean it is the ceiling of what we build, and it is built to be owned, not leased.

Our clients

Who does Strategic AI Architects serve?

We serve independent insurance agencies and agents, with deep specialization in Medicare, ACA, life, and health. If your clients are seniors comparing Medicare plans, families shopping the marketplace, or households protecting income with life insurance, we speak your language because we sold your products.

That ranges from a solo producer joining the community in their first year, to a growing agency that needs a digital foundation before AEP, to established multi-state operations replacing a patchwork of vendors with infrastructure they control. We work remotely with agencies across 14 states from our Sioux Falls, South Dakota headquarters, and everything we recommend has been tested on our own book of business first. Not sure where you stand? Run a free AI visibility audit of your agency site.

FAQ

Frequently asked questions

Who founded Strategic AI Architects?
Strategic AI Architects was founded by Mike Moore, a licensed insurance agent who grew his personal ACA book past $1 million a year in production before building AI and search technology for insurance agencies. He began his career as a CBOE, CFE, and CBOT market maker and earned his insurance license in 2017.
Is Strategic AI Architects an insurance agency?
No. Strategic AI Architects is a B2B AI and technology consulting company. We sell AI visibility, answer engine optimization, compliant websites, and agentic infrastructure to insurance agency owners. We do not sell insurance plans to consumers. The founder is a licensed producer, which is why we understand the business so well, but the company's customers are agencies, not policyholders.
What does Strategic AI Architects do?
We build the systems that get insurance agencies found by Google, cited by AI engines like ChatGPT and Perplexity, and called by clients. That includes AI-ready agency websites, answer engine optimization (AEO), structured data, content pipelines, HIPAA-compliant tracking, and Ambrose, our custom agentic AI infrastructure. It ships at four levels: the $97 per month Tech Savvy Insurance Agents community, Digital Foundation from $497 per month, Up to Code HIPAA remediation at $5,997 plus $197 per month, and custom Enterprise builds.
What makes Strategic AI Architects qualified to build for insurance agencies?
Two things. First, first-hand experience: our founder personally built a $1 million a year ACA book, so the work is designed by someone who has sold the exact plans your clients buy. Second, scale of evidence: our systems have audited 56,609 insurance agency websites, enriched 993,000+ leads, and are trained on 11M+ public records from 43 government data sources. The approach is grounded in lived experience and real data, not opinion.
What is Ambrose?
Ambrose is our agentic AI operating system for insurance: nine named AI department heads coordinating 19+ modular spokes, all reading from THE BRAIN, an intelligence layer wired to 43 government data spokes and trained on 11M+ public records. It writes content, answers the phone, optimizes rankings, and harvests reviews using real, current data. It is offered as custom infrastructure an organization can own outright.
Where is Strategic AI Architects located?
Strategic AI Architects is headquartered at 3916 N Potsdam Ave, Sioux Falls, SD 57104. The team works remotely with Medicare, ACA, life, and health insurance agencies across 14 states.
Who does Strategic AI Architects work with?
We work with independent insurance agencies and agents, especially Medicare, ACA, life, and health agencies, from solo producers who join the community to established multi-state agencies that need a full digital foundation, HIPAA remediation, or custom enterprise infrastructure.
How do I get started?
The lowest-risk first step is a free AI visibility audit of your current site, which shows exactly where AI engines and Google can and cannot see you. From there you can join the $97 per month community, start a Digital Foundation trial, or book a 30-minute architecture call. There is no deck and no pitch, just a read of where you stand.

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